With the right attitude, right products and right usage, anyone can always look at their best, whatever their time of life. This is the firm conviction of our founder and CEO, Michelle Chen, whose passionate commitment to skincare and the preservation of youthfulness is the driving force behind RARE SkinFuel. Throughout the changing phases of her life, Michelle has studied, experimented, and consulted with experts – from dermatologists to biochemists – to determine how to detoxify, protect and nourish the skin in order to maintain optimum skin quality.

Based on this, Michelle has concluded that three key principles are vital to achieving the best results:

Selection of the finest botanical extracts and other natural ingredients. We use only the best nutrient-rich ingredients – many of them certified organic – from the unspoiled environment of Australia, with minimum natural preservatives.

The right manufacturing processes to retain the potency of our all-natural products. Our products are certified Australian-Made and produced in small batches following Good Manufacturing Practice (GMP) to maintain quality. We use heat-free blending and we don’t dilute our products with water.

Correct usage to ensure maximum effectiveness. We provide usage instructions on our packaging and website, supplemented by tips from Michelle based on her unsurpassed experience and expertise.