Our Story
Founded by Michelle Chen – an anti-aging enthusiast – RARE SkinFuel (RSF) is led by the idea that age is only a number. Michelle is determined to create her own product line to inspire and reassure women – letting them know that makeup is just a cover, true confidence comes from bare beauty.
Her creation of RARE SkinFuel – a range of 100% Australian-Made skincare products, manufactured with certified organic and native Australian ingredients, through a long and complex heat-free blending procedure, to deliver one-of-a-kind fuel for your skin.
RARE Skin Fuel (RSF) is the only skincare range that is proudly made with passion and produced in small batches to ensure the highest quality for anyone who shares the same vision as our Founder – to regain your confidence with profoundly new skin.
Our Difference
With the right attitude, right products and right usage, anyone can always look their best at whatever time of their life.
This is the firm commitment of our founder and CEO, Michelle Chen, whose passion about skincare and the preservation of youthfulness is the driving force behind RARE SkinFuel. Michelle has studied, experimented, and consulted with experts – from dermatologists to biochemists – to determine how to detoxify, protect and nourish the skin in order to maintain optimum skin quality.
Based on this, Michelle has concluded three key principles are vital to achieving the best results:
- The use of the finest botanical extracts and other natural ingredients. We use the best nutrient-rich ingredients – many of them certified organic – from the unspoiled environment of Australia, with minimum natural preservatives.
- The right manufacturing processes to retain the potency of our ingredients. Our products are produced in small batches following Good Manufacturing Practice (GMP) to maintain quality.
- The correct usage to ensure maximum effectiveness. We provide instructions on our packaging and website, supplemented with tips from Michelle based on her unsurpassed experience and expertise.
Our products
Are handmade with heart in Australia, following GMP guidelines. We use only the best ingredients and minimal additives – no alcohol or synthetic chemicals – and blend them at low temperatures to maintain their potency. Even the preservatives we use sparingly to maintain our product quality are formulated from natural 100% native botanic extracts sourced from Australia. We further demonstrate our commitment to being cruelty-free and sustainable, with no animal testing in our processes and eco-friendly packaging made with infinitely recyclable PET materials.
Our Philosophy
Everyone should be able to show their natural skin confidently without fear.
Our mission is to “reveal, not conceal” true beauty, encouraging everyone to use our skincare products in the recommended sequence, and in accordance with tips from our founder Michelle, to receive the ultimate benefit of youthful vibrancy for their skin.
Regardless of age, skin type or skin condition, we want everybody to look their best and feel their best – knowing that our products are made to fuel your skin, will give you peace of mind in your purchases.