About Michelle Chen

About Our Founder


Since I was 13 years old I have been obsessed with skincare. The market is flooded with extensively advertised skincare products, but without trying them yourself, you know nothing about their claims. Most people read reviews or seek recommendations from friends before they make a purchase, but I genuinely believe that only by trying it on myself can I know if the product is useful.

In every country I visit, the only shops that attract me are skincare shops. I enjoy buying and trying new products, reading the key benefits, studying the ingredients, and accumulating cabinets full of bottles. To know if the products actually have the claimed benefits, I would finish every product from my collection to give fair feedback and gain insights from the experience. I layer different things and mix and match to learn what works best.


I founded RARE SkinFuel to share my passion with everyone who joins my experience in searching for products that work. Instead of trying new products constantly in the market because of their advertising, my goal is to create the products I think are most natural but also powerful, gentle and suitable for all skin types, letting the skin breathe on its own to eliminate heavy makeup covering.

Through trial and error, I have developed my own routine and tips for my daily and weekly skincare regimen, skincare for special occasions, and SOS skin intensive care. With my suggestions for use, I believe users will gradually find they can use less concealer, displaying a more natural skin glow. Over time they can become confident and empowered in their bare and natural skin, at every stage of their life. 

A personal statement by our founder and CEO Michelle Chen