The founder of RARE SkinFuel,
About Michelle Chen
is driven by a deep passion for holistic skincare and the belief that true beauty comes from nurturing both the skin and the soul. Her philosophy is rooted in the idea that skincare is not merely a routine but a form of self-care and empowerment. Michelle believes that healthy, radiant skin begins with a strong foundation of hydration, nourishment, and collagen restoration—elements that work in harmony to enhance the skin’s natural resilience and glow. Inspired by the power of nature and science, she emphasizes using high-quality, clean ingredients that deliver visible results while maintaining respect for the skin’s balance. Her vision for RARE SkinFuel is to provide luxury skincare solutions that elevate self-confidence, proving that age is not a limitation but a celebration of individuality, strength, and timeless beauty.
What inspired you to create RARE SkinFuel, and how does your personal journey shape the brand's mission?
My inspiration came from a pivotal moment in my life—a time of change that pushed me to redefine myself. I saw it as an opportunity to create a new identity rooted in my passion. It truly felt like a "now or never" moment. I was 36 years old at the time and made a promise to myself: to give it everything I had for the next 10 years.
RARE SkinFuel was born not just as a brand, but as a reminder to my daughter—and to anyone facing life’s transitions—that an ending doesn’t mean your life is over. It’s a chance to learn, grow, and create a new identity that reflects who you truly are. The key is always to center your journey around your passion.
Redefining Balance as a Mom, Entrepreneur, and Empowered Woman
Gracefully balances a dynamic life as a devoted mother, a visionary entrepreneur, and an individual deeply connected to her own self-identity.
As a mom, she finds inspiration in her children, embracing the joys and challenges of parenthood while setting an example of resilience and strength.
As an entrepreneur, Michelle channels her passion for skincare into creating a brand that empowers individuals to prioritize self-care and embrace their natural beauty.
Amid her busy schedule, she remains committed to nurturing her own well-being, recognizing that self-care is essential to thrive in all areas of life.
With her ability to juggle multiple roles, Michelle embodies the philosophy that women can achieve harmony between their personal, professional, and inner worlds, proving that balance and success are not only possible but deeply fulfilling.