By designing products that are efficient and multi-purpose, sustainable beauty brands can help consumers maintain a sustainable lifestyle, even in a limited space.
Reduced packaging size
Sustainable beauty brands often use minimalist packaging designs that take up less space than conventional beauty products. This can be advantageous for consumers who have limited storage space, or for those who want to minimize clutter in their homes.
Efficient use of ingredients
Sustainable beauty products are often formulated to be multi-purpose, which means that a single product can serve multiple functions. For example, a moisturizer might also contain SPF protection, or a lip balm might also provide a subtle tint. By combining multiple functions into a single product, sustainable beauty brands can reduce the number of products needed, which can save space in a consumer's beauty routine.
Convenient travel sizes
Sustainable beauty brands often offer travel-sized versions of their products, which are designed to be compact and easy to pack. This can be advantageous for consumers who want to maintain their sustainable beauty routine while on the go, or who want to minimize the amount of space taken up by their beauty products when traveling.